Case Study: NorthWest Senior & Disability Services improves accessibility and user experience with Watson Creative

NorthWest Senior & Disability Services improves accessibility with Watson Creative

NorthWest Senior & Disability Services (NWSDS), an organization supporting seniors and people with disabilities, partnered with Watson Creative for a transformative rebranding and website redesign. The challenge was to align NWSDS's visual identity with its mission and ensure its digital presence was fully accessible and trustworthy for its diverse audiences.

Watson Creative implemented a strategy that included a deep dive into NWSDS's mission, resulting in a WCAG 2.1 A/AA and ADA compliant website optimized for technical quality and SEO. The solution emphasized clear messaging and user-friendly resources to build trust. As a result, NWSDS now has a refreshed brand and a website that is easier for its community to navigate, leading to increased engagement and simplified processes for users and referral partners.

NorthWest Senior & Disability Services