Case Study: NexGen achieves enterprise asset management growth with Watson Creative

NexGen saves Facebook $49.9M with Watson Creative

NexGen, a provider of a future-first asset management platform, faced the challenge of standing out in a broad and complex market. Their goal was to change how businesses think about infrastructure and asset management, moving beyond simple tracking to intelligence-led decision making. They partnered with the vendor Watson Creative for services including brand strategy, messaging, and marketing to refine their positioning and build a marketing engine to reach their target industries.

Watson Creative executed a full-scale brand transformation for NexGen, modernizing its identity and launching multi-channel marketing campaigns targeting enterprise decision-makers. The solution included a new tagline, "Asset the Future," and precision-focused paid media strategies. This effort delivered significant real-world results, most notably helping NexGen land a major client, Facebook. The measurable impact was substantial, with the platform saving Facebook $49.9 million in a single year through optimized asset performance and reduced downtime, while also automating over 170,000 work orders annually.

NexGen