Case Study: Marion County Sheriff’s Office improves recruitment and community engagement with Watson Creative

Marion County Sheriff’s Office boosts completed applications with Watson Creative

The Marion County Sheriff’s Office, a law enforcement agency in Oregon, faced challenges with recruiting candidates who aligned with its community-focused values due to an outdated digital presence. They partnered with Watson Creative for a comprehensive strategy that included marketing, digital, and consulting services to modernize their recruitment efforts and attract empathetic and skilled individuals.

Watson Creative implemented a multi-faceted solution including a redesigned website to streamline applications, targeted messaging for key candidate personas, and digital engagement through social media. This strategy resulted in an immediate and measurable increase in website traffic and completed applications, improved community feedback, and a rise in workplace morale for the agency.

Marion County Sheriff’s Office