Case Study: Las Vegas Raiders strengthen fan loyalty with Watson Creative

Las Vegas Raiders boost fan participation 27% with Watson Creative

The Las Vegas Raiders faced the challenge of honoring their deep roots and passionate fan base in Oakland while navigating their impending relocation to Las Vegas. They partnered with the vendor Watson Creative to develop a marketing and loyalty platform that would preserve the team's identity and maintain fan loyalty.

Watson Creative implemented a comprehensive campaign titled "Calling Oakland Home," which celebrated the team's history through video productions, photoshoots, and community events. The solution included a loyalty platform that rewarded fan engagement both online and offline. This strategy resulted in a 27% surge in event participation, a 24% increase in digital engagement, and a 22% growth in related merchandise sales for the Raiders.

Las Vegas Raiders