Case Study: InFocus strengthens its brand and drives global growth with Watson Creative

InFocus trusts Watson Creative for a decade of brand growth

InFocus, a pioneer in digital projection technology, faced intense market competition from new collaborative tech and needed a comprehensive strategy to redefine its brand and sharpen its market position. They partnered with Watson Creative for a full-scale marketing transformation that encompassed brand positioning, product marketing, and digital strategy.

Watson implemented a 360-degree approach, developing a cohesive messaging framework, leading product launch strategies, and overhauling InFocus's digital presence and e-commerce experience. The agency also executed multi-channel advertising campaigns and aligned the brand's messaging with strategic partners like Microsoft and Google. This lasting partnership allowed InFocus to expand its market presence, strengthen its brand identity, and drive global adoption of its technology. Watson credits this foundational work as the launchpad that allowed the agency to grow and become a creative powerhouse.

InFocus