Case Study: Greenhouse strengthens hiring leadership with Watson Creative

Greenhouse secures a $500 million investment with Watson Creative

Greenhouse, a provider of recruiting software and applicant tracking systems (ATS), faced the challenge of moving beyond simple product awareness to establish itself as the definitive authority on the future of strategic hiring. To address this, they engaged the vendor Watson Creative to develop a comprehensive brand and growth strategy that would position them as a leader in structured, people-first hiring.

Watson Creative implemented a research-driven approach, developing a new brand message "Hire for what's next" and executing a multi-channel campaign encompassing digital strategy, video storytelling, and large-scale out-of-home activations. This solution successfully transformed Greenhouse's brand perception, significantly increasing awareness and engagement. The campaign's impact was substantial, helping attract a $500 million investment and record inbound interest from major companies, solidifying Greenhouse's market leadership.

Greenhouse