Case Study: George Fox University boosts enrollment with Watson Creative’s advertising campaign

George Fox University boosts campus visits by 23% with Watson Creative

George Fox University, a top private university in Oregon, sought to enhance its brand relevance and resonate with prospective students without losing its core identity rooted in faith. They partnered with the vendor Watson Creative, which provided services including strategy, content, and digital marketing to address this challenge.

Watson Creative developed the "Faith, Grit, Joy" campaign, which unified the university's messaging across all platforms with strategic messaging and updated visual identity. This solution led to a profound impact, including a 23% increase in campus visits and a boost in applications, reinforcing the university's position as a leader. The campaign's resonance with the community also resulted in higher event attendance and student retention, exceeding all expectations for George Fox University.

George Fox University