Case Study: Fortis Construction strengthens its brand and recruitment with Watson Creative

Fortis Construction lifts website visibility from 4.7K visits with Watson Creative

Fortis Construction, a leading West Coast general contractor, faced the challenge of a brand and website that no longer reflected its growth and people-first culture, hindering recruitment and visibility. They partnered with Watson Creative for strategic brand and digital services to refine their positioning and enhance their recruitment efforts.

Watson conducted in-depth research to develop a new brand strategy centered on the "People First for Building Forward" tagline. The solution included revamped messaging, a new website, and a focus on authentic storytelling. This resulted in overwhelmingly positive internal feedback, increased engagement from job seekers, and stronger external visibility. Watson Creative helped position Fortis for long-term success.

Fortis Construction