Case Study: Denver Broncos boost fan engagement and revenue with Watson Creative

Denver Broncos boost fan engagement 2000% with Watson Creative

The Denver Broncos faced the challenge of deepening connections with their 6,000 season ticket holders and increasing their overall spending, both online and in-stadium. To elevate fan engagement, they partnered with vendor Watson Creative for a strategy, digital, and marketing solution.

Watson Creative implemented the GAMEPASS loyalty program, a comprehensive digital ecosystem accessed via a mobile app that incentivized fan activities at every brand touchpoint. The solution drove a $1 million increase in revenue per game, a 2000%+ boost in social media engagement, and significantly improved season ticket renewal likelihood, successfully meeting the Broncos' ambitious objectives.

Denver Broncos