Case Study: Core Energy expands into North America with Watson Creative

Core Energy gains traction in North America with Watson Creative

Core Energy, a Japan-based performance brand, needed a strategic approach to enter the North American market for its baseball and golf accessories. Watson Creative led a brand refinement and market repositioning effort to ensure the company's messaging resonated with U.S. athletes and sports retailers.

Watson Creative implemented a localized strategy that included refining brand storytelling, influencer outreach, and developing marketing campaigns. The solution involved Shopify development, media buying, and emphasizing scientific innovation and athlete success stories. As a result, Core Energy successfully established a lasting presence in North America and continues to grow across MLB, amateur baseball, and golf.

Core Energy