Case Study: Chown Hardware modernizes its brand and showroom experience with Watson Creative

Chown Hardware modernizes a 140-year legacy with Watson Creative

Chown Hardware, a long-established family-owned hardware company, faced the challenge of modernizing its branding and marketing to stay relevant in a competitive retail landscape while honoring its 140-year history. Watson Creative was engaged to provide a comprehensive rebranding and marketing strategy to help the company appeal to new audiences and expand into new markets.

Watson Creative implemented a multi-faceted solution that included deep brand research, new key messaging, and the development of a Wes Anderson-inspired commercial for a new showroom launch. They also created award-winning storytelling campaigns, such as The Eleanor property branding and the Goose Hollow Showcase, which blended photography and video. This work successfully reintroduced the Chown brand, energized both customers and employees, and earned a Marcom Platinum Award, solidifying the company's position as a leader in its sector.

Chown Hardware