Case Study: Autism Society of America builds an inclusive nonprofit brand with Watson Creative

Autism Society of America unites 75 affiliates with Watson Creative

The Autism Society of America, a trusted nonprofit supporting the Autism community for over 57 years, faced the challenge of modernizing its brand to reflect inclusivity and unify its nationwide affiliates. They partnered with Watson Creative, which employed strategy, digital, and marketing services to create a cohesive and accessible brand identity that could resonate across a deeply diverse audience.

Watson Creative developed the new brand by centering it on the powerful theme of connection, uncovered through deep stakeholder research. The solution included a new visual identity with a "thread" motif, an intuitive website redesign, and a strong messaging platform with the tagline "The Connection is You." This work provided the Autism Society with a clear, unified narrative, resulting in a renewed sense of pride and ownership among its affiliates, as praised by their Chief Marketing Officer.

Autism Society of America