Case Study: American Assets Trust revitalizes 710 Oregon Square with Watson Creative

American Assets Trust revitalizes 710 Oregon Square with Watson Creative

Watson Creative partnered with American Assets Trust to reposition the historic 710 Oregon Square office complex in Portland's Lloyd District. The challenge was to overcome the building's dated reputation and transform it into a compelling, Class A creative workspace that could attract modern tenants who prioritize sustainability, wellness, and a community-oriented environment.

The solution involved a comprehensive rebranding and marketing strategy that drew inspiration from the building's historic ironwork to create a fresh, contemporary identity. Watson Creative developed a new design system applied across digital platforms, leasing collateral, and in-building signage. This strategic repositioning, which highlighted the building's flexible layouts, sustainability features, and prime location, successfully established 710 Oregon Square as a top-tier destination for creative businesses and tech firms, playing a key role in the broader revitalization of the district.

American Assets Trust