Case Study: Georgia Legal Services Program increases healthcare awareness with Watkins McGowan's integrated digital campaign

Georgia Legal Services Program boosts rural healthcare awareness in 4 months with Watkins McGowan

The Georgia Legal Services Program (GLSP), a nonprofit providing legal aid to low-income residents, faced the challenge of raising awareness for an affordable healthcare marketplace in Georgia's 47 most rural counties. They engaged vendor Watkins McGowan to create an integrated digital campaign targeting this hard-to-reach demographic.

Watkins McGowan, along with a partner agency, implemented a solution that included a geofencing digital campaign, social media ads, radio PSAs, billboards, and media outreach. The results were highly successful; the digital campaign exceeded national engagement averages, billboards drove attendance to local events, and targeted radio ads ran in key low-engagement areas. Watkins McGowan secured media interviews and successfully boosted awareness for the client.

Georgia Legal Services Program (glsp)