Case Study: Wellthy Therapeutics achieves 80% patient retention with Wati WhatsApp automation

Wellthy Therapeutics drives 80% patient retention with WATI

Wellthy Therapeutics, a digital health platform, faced the significant challenge of low patient adherence to chronic and lifestyle therapies, where up to 90% of patients would drop off before seeing results. Their existing engagement channels were unable to reach a large segment of patients who would not download a dedicated health app, making scalable post-prescription support unsustainable. To address this, they turned to the vendor Wati to leverage the WhatsApp channel.

By implementing Wati's no-code WhatsApp platform, Wellthy automated patient onboarding and structured 120-day therapy journeys. The solution used automated nudges, a repurposed catalog as an education hub, and seamless routing to human coaches. This approach resulted in an 80% patient retention rate, with 70% adherence at 90 days. Wati enabled Wellthy to onboard over 15,000 patients monthly and drive a 35% repurchase conversion, generating a $1.5M+ annualized revenue impact.

Wellthy Therapeutics