Case Study: Ruuby boosts bookings and customer engagement with Wati WhatsApp automation

Ruuby drives bookings in under 3 minutes with WATI

Ruuby, a premier UK-based at-home beauty service, faced the challenge of engaging customers in real-time to capture fleeting moments of intent. Their email marketing efforts yielded flat open rates, failed to re-engage first-time bookers, and provided no feedback. They needed a channel that could keep pace with their customers' fast-moving needs and turned to Wati for a solution using its WhatsApp Business API.

By implementing Wati, Ruuby rebuilt its entire customer lifecycle program with conversational, text-like WhatsApp automation. The solution included segmented broadcast campaigns, a team inbox for concierge booking, and conversation tagging. The results were significant: Ruuby achieved record new joiner numbers, enabled bookings in under three minutes, and used customer feedback to drive operational decisions that led to 230 additional bookings in a single week.

Ruuby