Case Study: Pro Mujer scales women’s entrepreneurship training with WATI

Pro Mujer reaches 4,000 women annually with WATI

Pro Mujer, a non-profit development organization, faced challenges in scaling its Emprende entrepreneurial training program due to the limitations of in-person courses and the need to support women with low digital literacy and inconsistent internet access. To expand its reach and streamline support, Pro Mujer partnered with vendor Wati to leverage its WhatsApp Business API solutions and automations.

By implementing Wati's chatbots and automations, Pro Mujer transitioned to a WhatsApp-only platform. This solution resolved 80% of support queries automatically and handled over 10,000 annual chat requests with minimal manual effort. The results were significant, with Wati enabling Pro Mujer to scale from reaching 2,000 to 4,000 women annually, breaking geographical barriers and empowering thousands of women entrepreneurs with accessible certifications.

Pro Mujer