Case Study: Heritage Foods achieves 2X higher order conversion with WATI

Heritage Foods doubles order conversion with WATI

Heritage Foods, a major Indian dairy and food brand, faced challenges with declining usage of its mobile app and website, high customer drop-off rates, and low engagement from SMS and email campaigns. To meet customers on their preferred platform, they partnered with their technology provider, Version Next Technologies, to implement Wati, a WhatsApp Business Service Provider platform, to digitize their customer journeys.

Using Wati, Heritage Foods built a complete WhatsApp-first experience featuring dynamic catalogs, automated order and subscription flows, and rich media broadcasts. This solution resulted in a 2x higher order conversion rate, significantly better campaign visibility compared to SMS and email, and streamlined operations across 35+ cities. Wati enabled Heritage Foods to reduce customer acquisition costs, increase retention, and provide real-time sales insights directly through WhatsApp.

Heritage Foods