Case Study: Geekster achieves faster support resolution and scalable customer messaging with WATI

Geekster reduces support resolution from days to minutes with WATI

The customer, Hakeem, an award-winning fintech, faced significant challenges in serving Pakistan's underbanked population. Their reliance on the standard WhatsApp Business App led to frequent account blocks and resolution times of several days for complex financial queries. They partnered with the vendor Wati to implement a more robust communication solution.

By integrating the WhatsApp Business API through Wati, Hakeem automated high-volume messages and introduced WhatsApp calling for personal support. This solution drastically reduced resolution times from days to approximately one minute and eliminated account bans. The vendor Wati enabled Hakeem to efficiently manage over 600 daily messages and build greater trust with its customers.

Geekster