Case Study: Blacklyf triples conversions and cuts acquisition costs with WATI

Blacklyf cuts acquisition costs by 60% with WATI

Blacklyf, a direct-to-consumer electronics brand in Uganda, faced significant challenges with low consumer trust in e-commerce, resulting in website conversion rates of only 1.5-1.8%. Their manual follow-up processes led to lost leads and a lack of team coordination. To overcome this, they partnered with WATI to implement a Click-to-WhatsApp advertising solution.

Using WATI's platform, Blacklyf created a direct path from ads to WhatsApp conversations, enabling trust-building automated messaging flows and smart retargeting within the 72-hour messaging window. This solution from WATI tripled their conversion rate to 4.8% and reduced customer acquisition costs by 60%, while also increasing lead volume by 21%.

Blacklyf