Case Study: MBOwebshop.nl achieves 98% automated customer support with Watermelon AI Agents

MBOwebshop.nl automates 98% of customer questions with Watermelon

MBOwebshop.nl, a supplier of learning materials for vocational education, faced a significant challenge in handling a surge in repetitive student questions following rapid growth. This highly seasonal demand put immense pressure on their service team, making hiring additional staff an unsustainable solution. To address this, they turned to vendor Watermelon and implemented its AI Agents.

Watermelon's solution used AI Agents on the website and WhatsApp, equipped with features like a Web Crawler and Document Scraper for up-to-date information. This implementation allowed MBOwebshop.nl to automatically handle 98% of its 93,000 annual conversations. The measurable impact includes processing 45,000 conversations in a single peak month with stable service, freeing the human team to focus only on the most complex queries.

MBOwebshop.nl