Case Study: Government of Catalonia boosts social media reach with Watchity

The Government of Catalonia boosts social media reach with live simulcasts and clipping and shares content with the Media thanks to a Virtual Press Room

The Government of Catalonia wanted to increase the reach of its press conferences and institutional events on social media and improve the management of video communications. Before working with Watchity, the communication team was limited in live clipping and social posting, and needed a better way to produce, stream, and share content across multiple channels and with the media.

Watchity implemented its Event Manager, Live Producer, Streaming Manager, Fast Clipper, and Virtual Press Room to help the team create high-quality live broadcasts, simulcast them on social networks and websites, generate clips in real time, and share content securely with accredited media. As a result, the Government of Catalonia centralized live communications, reduced the time to publish clips to seconds, improved cross-department coordination, and tripled the audience reached by combining website, live social, and on-demand viewers.

Government of Catalonia

Roc Fernàndez

Digital Content Manager