Case Study: EuroLeague Basketball expands fan reach with Watchity

The EuroLeague broadcasts all the Final Four extra moments live on social networks, bringing the event closer to the fans

EuroLeague Basketball, the top European basketball competition, wanted to make the most of extra event content that was not shown on television, such as training sessions, interviews, and press conferences. The goal was to stream this material live on social media and also make it available on demand to satisfy fans, strengthen brand awareness, and reach new audiences. Watchity provided the video distribution and clipping tools used to support this effort.

Watchity implemented simultaneous live distribution to YouTube and Facebook, along with a clipping tool for creating and publishing highlights in real time across social networks. As a result, EuroLeague Basketball expanded its reach and impact, increased views and visits on its social channels, improved fan engagement, and shortened the time from event to clip publication to just seconds. The broadcasts also helped reinforce the brand image by delivering professional, always-available multimedia content.

EuroLeague Basketball