Case Study: Barça Innovation Hub expands Sports Tomorrow globally with Watchity

The Barça Innovation Hub makes its Sports Tomorrow event completely online

Barça Innovation Hub, the worldwide center of sports knowledge and innovation, needed to move its Sports Tomorrow congress from an in-person format to a fully digital event during Covid-19 while maintaining audience engagement, attendee privacy, and brand visibility. Watchity helped them use its video creation tool and streaming player to deliver the event online with a professional viewing experience.

Watchity provided content creation tools, a customizable player, advanced video analytics, and clip creation features so Barça Innovation Hub could present a polished event and share content across social networks. The result was a 100% digital edition with unlimited attendance from anywhere in the world, stronger brand image, and a plan to keep future editions in a hybrid format to expand attendance and speaker participation.

Barça Innovation Hub