Case Study: L’Oréal Professionnel boosts digital training quality with Watchity

L’Oréal Professionnel transitions its training for sales representatives to the digital format

L’Oréal Professionnel worked with Watchity to move its sales training from in-person sessions to a digital format without losing quality, closeness, or brand consistency. The team needed a way to improve its L’Oréal Access streaming content, strengthen product knowledge across its sales network, and deliver more professional training with tools its own staff could manage.

Watchity provided the Event Manager, Live Producer, Embeddable Player, and Fast Clipper to run and promote live training sessions, stream high-quality multicamera productions, offer on-demand playback and live chat, and turn broadcasts into social media clips. As a result, L’Oréal Professionnel increased content impact and production quality, reached more sales reps in each session, reduced external production and travel costs, and generated strong engagement with 711k attendees, 309k reactions, and 103k likes.

L’Oréal Professionnel

Ángel Gil

Logistics Manager