Case Study: ACCIÓ boosts digital events and brand image with Watchity

ACCIÓ transforms its business events into a digital format projecting a great corporate image

ACCIÓ, Catalonia Trade & Investment, the Catalan Government agency that promotes foreign investment and business competitiveness, needed to move its business, training, and institutional events from in-person to digital without losing audience engagement or its corporate image. Watchity helped them with its Live Mixer and webinar tools to create professional online events that could be managed by their own team.

With Watchity, ACCIÓ was able to schedule and promote sessions, manage registrations and reminders, produce branded live content, and offer a customizable player with on-demand replay and integrated chat. The result was a stronger institutional image, better interaction with attendees, and the ability to reach more people beyond the organization while maintaining its event calendar and generating more multimedia content for ongoing use.

ACCIÓ

Ramon Guardia

Director of International