Case Study: T-Bank boosts trading engagement with live streaming and public chats from Watchers

The stock trading app case upgrading the user experience to a new level

The trading app T-Bank wanted to increase user engagement and retention by upgrading its platform to include audio and video live-streaming for discussions on investment news and market strategies. They partnered with the vendor Watchers to implement this new functionality as an organic next step in their app's development.

Watchers provided a customized solution featuring in-app chat rooms with live streaming, tools for scheduling and moderation, and the ability for users to participate via text, emoji, or voice. The results were highly successful, with streams regularly attracting between 1,000 and 3,000 participants for up to 15 weekly events. Users actively engaged with the new feature, finding it useful and convenient, which led Watchers to also implement a recording tool so streams could be re-watched.

T-Bank