Case Study: Match TV boosts fan engagement and session time with Watchers embedded live chats

Sports Broadcaster, up to 95k daily in chats, time spent growth x4

The customer, Match TV, a major sports broadcaster in CIS countries, aimed to increase user registrations and provide a safe social space for its viewers to discuss live sports events. To meet this challenge, they partnered with the vendor Watchers to implement embedded social tools.

Watchers provided a solution featuring call-to-action prompts for authorization and a three-layer moderation system to ensure healthy conversations. This approach successfully engaged up to 95,000 unique users in chats daily during the World Cup. The vendor's tools helped Match TV achieve a 376% growth in session length and a substantial increase in user retention.

Match TV