Case Study: Supercell boosts Dark Days launch hype with Waste's film noir frame-by-frame animation

Supercell’s Dark Days season hits 2M YouTube views in 24 hours with Waste

The mobile gaming leader Supercell needed a standout piece of content to launch the 'Dark Days' season for Clash of Clans, which required celebrating a film noir aesthetic and building hype for a new character and event. They partnered with their long-standing creative vendor, Waste Creative, to develop a distinctive, cinematic frame-by-frame animation that could engage players across social media platforms.

Waste designed and produced a fully hand-animated black-and-white film, providing end-to-end production from concept and script to voiceover and original music. The solution successfully introduced the season's theme and Debt Collector character in a distinctive noir style. The animation achieved over 2 million YouTube views in 24 hours, trended #1 in Gaming on the platform, and drove highly positive engagement from the player community during the launch.

Supercell