Case Study: Supercell achieves a global Brawl Stars launch with Waste

Supercell launches Brawl Stars with Waste, driving 5 million pre-registrations in 8 hours

The customer, Supercell, faced the challenge of launching their game Brawl Stars globally. They needed to generate immense organic excitement to turn the heads of mobile gamers everywhere and ignite their existing beta community, all without using paid media. Vendor Waste was their strategic and creative partner for this launch.

Waste implemented a solution that leveraged social listening to understand the player base. They devised a strategy that fused Supercell's reputation for retiring games with the community's desire for a global launch, teasing an ambiguous social media reset that drove massive organic speculation. This campaign drove 5 million pre-registrations in just 8 hours, grew social channels by up to 194%, and helped the game become the number one iPhone app in 32 countries, earning over $10 million in its first week.

Supercell