Case Study: Supercell celebrates Boom Beach’s 10-year anniversary with Waste Creative’s edible cake diorama

Supercell celebrates 10 years of Boom Beach with Waste

Supercell partnered with Waste Creative to celebrate the 10th anniversary of their game 'Boom Beach' with a unique global campaign. The challenge was to mark this major milestone in a distinctive way that would engage loyal and lapsed players, tapping into nostalgia and the game's community humor.

The solution was a 60-second animation featuring a meticulously crafted, one-metre edible cake diorama of an in-game scene, created in collaboration with specialists. Waste Creative led the production, using real materials and motion-control filming to bring the edible scene to life. The campaign achieved a roaring response from the player community, successfully making waves and meeting its engagement goals.

Supercell