Case Study: Supercell boosts Clash of Clans engagement with Waste Creative

Supercell boosts engagement 150% with Waste

Supercell, a Finnish mobile game developer, faced the challenge of creating a major two-month anniversary campaign for Clash of Clans to re-engage lapsed players and excite the current community. They enlisted the creative agency Waste to develop a narrative-driven campaign inspired by the Clash-A-Rama series, aiming to leverage nostalgia and foster sustained engagement.

Waste designed a campaign centered on an original character named Barry, who guided an unfolding story across social media and in-game events. The solution included interactive puzzles, custom illustrations, animations, and an AR filter to create a cohesive and playful experience. The campaign delivered 109 million engagements, surpassing its target by over 150%, and helped Clash of Clans achieve its highest daily active users in 18 months. It also drove a 21% increase in re-engaged lapsed players and boosted positive sentiment significantly.

Supercell