Case Study: Supercell achieves 3x higher views and strong community sentiment with Waste's Clash of Clans Museum of 2022

Supercell boosts Clash of Clans Year in Review to 2.9 million views with Waste

The customer, Supercell, sought to create their annual Year in Review video for Clash of Clans to celebrate a major year for the game and its community. Their challenge was to produce the most watched, shared, and loved video yet, with a specific goal of making their global player base feel truly seen and valued. They partnered with the vendor, Waste, for this project.

Waste developed a creative solution centered on a 3D animated film following a tour of a "Museum of 2022." This narrative approach showcased the year's highlights and incorporated community-created content. The final video, produced by Waste, achieved over 2.9 million views, which was more than three times the viewership of previous annual videos. It also generated outstandingly positive sentiment from the community, successfully accomplishing Supercell's mission.

Supercell