Case Study: Supercell boosts Boom Beach HQ25 engagement with Waste

Supercell boosts Boom Beach engagement 57% with Waste

The customer, Supercell, faced the challenge of launching their Boom Beach HQ25 update in three distinct parts, a departure from their previous single-release strategy. They needed to creatively package this change into a single, engaging narrative that felt authentic to the game's world to ensure player understanding and excitement. The vendor, Waste, was enlisted to craft this overarching story and manage its communication.

Waste developed a musical narrative, creating a villainous in-game rock band called SKULL N’ TENTACLES whose three songs and music videos reacted to each phase of the update. The solution included writing and producing the tracks, creating stylized videos with hidden easter eggs, and supporting community content. The campaign was a major success, significantly exceeding performance benchmarks. The videos earned nearly 200k organic views, with engagement rates on social media platforms outperforming averages by up to 70%. Most importantly, Waste helped generate significantly higher positive player sentiment for the mature game.

Supercell