Case Study: Grosvenor Casinos engages lockdown audiences with Waste's "Deal With It" social campaign

Grosvenor Casinos boosts video view through rate by 26% with Waste

The vendor Waste helped Grosvenor Casinos, the UK's market leader for physical casinos, to grow its digital brand. Their challenge was to launch a distinctive new social media voice in early 2020, a timing that coincided with the national lockdown, which required a sensitive and engaging response to connect with their audience.

Waste created the 'Deal With It' social campaign featuring comedian Dom Joly, who offered humorous, straight-talking advice on lockdown life through a series of self-shot social videos. The solution built significant engagement. Waste, responsible for both creative and media, reported beating the brand's video view-through rate benchmark by 26%, exceeding targets for total views and cost per view, and building an engaged audience of nearly one million people.

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