Case Study: Final Fantasy boosts Final Fantasy XVI launch reach with Waste's 'Ask The Experts' campaign

Final Fantasy’s Ask The Experts campaign drives 912,053 views with Waste

The customer Final Fantasy, a globally celebrated video game franchise, faced the challenge of broadening the appeal of its sixteenth installment, Final Fantasy XVI, beyond its dedicated fanbase to resonate with wider audiences. The vendor Waste Creative developed a strategic marketing approach to refresh gamers' perceptions and showcase the game's evolving nature.

Waste Creative's solution was the "Ask The Experts" video series, which connected the game's fantasy elements to real-world history and mythology through commentary from chosen experts. This content, distributed in partnership with NME, significantly exceeded all KPIs. The two videos achieved a combined 4.3 million impressions and 912 thousand views, becoming some of the highest-performing videos on the NME channel and surpassing social media targets with over 12 million impressions.

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