Case Study: Clash of Clans boosts Lunar New Year engagement with Waste Creative's animation

Clash of Clans launches Lunar New Year animation in 6 weeks with Waste

The customer Clash of Clans needed a high-quality frame-by-frame animation to promote its Lunar New Year in-game event but faced an extremely tight six-week deadline. They turned to their long-standing creative partner, Waste Creative, for a solution that could meet their high standards on time.

To overcome the time constraint, Waste Creative proposed and implemented a simplified, stylized art style using basic shapes for the characters instead of the game's more complex 3D-like anatomy. This bold decision allowed Waste to deliver a dynamic and fluid animation that surpassed expectations. The final product received an incredible community response, successfully re-engaging the audience and stimulating them to participate in the in-game event.

Clash of Clans