Case Study: Supercell boosts Clash of Clans engagement with Waste Creative’s Clashiversary campaign

Supercell boosts Clash of Clans engagement 109M with Waste Creative

Supercell, a Finnish mobile game developer, faced the challenge of creating a two-month anniversary celebration for Clash of Clans that would excite current players and re-engage lapsed ones by leveraging nostalgia from the popular Clash-A-Rama series. They enlisted their long-term partner, Waste Creative, to concept and deliver a high-quality, community-driven marketing campaign.

Waste Creative developed a narrative-driven campaign centered on an original character named Barry. The solution included a mysterious vault teaser, illustrations, animations, an AR filter, and creator challenges to unfold a story over two months. The results for Supercell were record-breaking: 109 million engagements, a 150% exceedance of their target, their highest daily active users in 18 months, and a 21% uplift in re-engaged lapsed players.

Supercell