Case Study: Clash of Clans boosts Lunar New Year engagement with Waste Creative

Clash of Clans launches Lunar New Year animation in 6 weeks with Waste Creative

Clash of Clans needed to create a fun and engaging animation to promote its Lunar New Year in-game event to its community. With only six weeks until the holiday, the challenge was to produce a high-quality, frame-by-frame animation on an extremely tight deadline. They turned to their long-standing creative partner, Waste Creative, for the solution.

Waste Creative proposed a simplified, stylized art style to meet the tight timeline, a bold decision that was approved by the client. Their team expanded and worked closely to deliver the animation, which included illustrations, designs, and sound. The final product surpassed Clash of Clans' expectations and was met with an incredible community response, successfully re-engaging the audience and stimulating them to play the event. Waste Creative proved its ability to deliver high-quality, creative work under significant time constraints.

Clash of Clans