Case Study: Brawl Stars achieves an authentic TikTok presence with Waste Creative

Brawl Stars drives 3.9 million TikTok views with Waste Creative

Waste Creative partnered with Brawl Stars to help the gaming brand develop an authentic and significant presence on TikTok. The challenge was to grow an audience on the platform by bringing the game's signature "joyful chaos" to life and creating a unique calling card for it within broader TikTok culture.

The solution implemented by Waste Creative was a trend-first, entertainment-focused approach that avoided over-explanation. They created a series of viral trend-jacking videos that introduced new characters and played on relatable, polarizing community insights. This strategy led to highly successful content, with individual posts garnering millions of views and hundreds of thousands of likes. Waste Creative's work significantly contributed to growing the Brawl Stars TikTok follower count.

Brawl Stars