Case Study: The Northern Dough Co achieves standout supermarket appeal with Wash Studio brand refresh

The Northern Dough Co grows turnover 217% after rebrand with Wash Studio

The Northern Dough Co was looking for a brand refresh to give its premium pizza dough more stand-out appeal in the supermarket frozen aisle. The company engaged vendor Wash Studio for a comprehensive brand development project.

Wash Studio repositioned the brand and created a new visual identity, including a bold logo and playful illustrations focused on the concept of 'great food, made together'. The solution was rolled out across packaging, a new website, and a social media campaign. This work by Wash Studio led to significant results, including 217% turnover growth post re-brand, two new 'Big Four' supermarket listings, and six new nationally-listed product developments.

The Northern Dough Co