Case Study: Tennis Australia achieves efficient media asset management with Wasabi and Imagen

Tennis Australia Finds Efficient and Cost-Effective Media Asset Management Solution with Wasabi + Imagen

Tennis Australia, the organization behind the Australian Open and other major tennis events, needed a better way to manage and distribute large volumes of broadcast content to more than 50 sponsors, broadcasters, and partners around the world. Its previous manual, spreadsheet-driven workflow and shared-folder setup created bottlenecks, especially with very large files and repeated uploads across customer tiers. Tennis Australia turned to Wasabi Technologies, using Wasabi hot cloud storage alongside Imagen media asset management.

With Wasabi Technologies and Imagen, Tennis Australia implemented an automated, user-friendly media management solution that gives stakeholders easy access to view and download content while reducing the burden on media staff. Wasabi’s no-egress and no-API-request pricing helped avoid unpredictable cloud costs, making the system more efficient and cost-effective. The integrated solution also supports Tennis Australia’s next step of digitizing 10,000 physical tapes into the cloud, expanding its archive while keeping storage management simple.

Tennis Australia

John O’Neil

Supervising Producer