Case Study: iHeartMedia simplifies active archiving with Wasabi Hot Cloud Storage

iHeartMedia Enhances Usability and Performance of Active Media Archives

iHeartMedia, the largest U.S. radio broadcaster, needed a better way to manage an active archive of past radio broadcasts that was used daily by host and ad teams. Its existing tiered cloud storage created unpredictable costs, slow restores, and complexity around frequent access and compliance, so the company looked for a simpler, more affordable solution. Wasabi Technologies’ Hot Cloud Storage was used to support this active archiving workflow.

Using the Wasabi API, iHeartMedia redirected its archive to Wasabi with just one line of code changed, gaining flat-rate pricing, no egress fees, and immutable storage with Wasabi Object Lock. The result was faster, reliable daily access to thousands of audio files, simpler cost forecasting, and stronger data integrity for audit needs. Wasabi Technologies helped iHeartMedia achieve storage that was cited as 2x less expensive than other providers, with 0 egress fees and easy deployment.

iHeartMedia

Ryan Mannion

Chief Technology Officer