Warmly
12 Case Studies
A Warmly Case Study
Inbox Pirates, a B2B SaaS and agency hybrid, faced significant challenges with dark funnel attribution. Their savvy B2B buyers often avoided tracking by typing URLs directly, making it impossible to connect traffic spikes to campaigns using tools like Google Analytics. Co-founder Bharadwaj Giridhar needed a way to accurately identify anonymous website visitors to improve engagement data and pinpoint revenue opportunities from their existing pipeline.
The company implemented Warmly's website deanonymization service. The solution provided highly accurate visitor identification and excellent filtering, which integrated seamlessly into their tech stack. This allowed Inbox Pirates to see who was visiting their site and reactivate cold leads with intent data. As a result, they closed a four-figure deal within just two weeks of installation and achieved a positive return on investment in a matter of days.
Bharadwaj Giridhar
Founder