Case Study: Martus Solutions closes a top 10% ARR deal with Warmly

Martus Solutions closes a top 90th percentile ARR deal with Warmly

Martus Solutions, a startup that sells software to nonprofits, faced the challenge of identifying and converting anonymous visitors to its website. Their Chief Revenue Officer, Chris Martel, needed a solution to connect with prospects, particularly those who fell outside their usual target profile. They implemented Warmly's visitor identification and AI Prospector service to address this.

Using Warmly, Martus Solutions identified a visitor from an unexpected company outside their target market. The AI Prospector found five key contacts and added them to a sales sequence, which led to a demo request and a closed deal. This specific deal landed in the top 90th percentile of the highest ARR deals the company has ever closed. According to the CRO, Warmly paid for itself immediately with this single high-value outcome.

Martus Solutions