Case Study: Conversion drives over $1M in ARR with Warmly

Conversion generates over $1M in ARR with Warmly

Conversion, a startup in the CRO/SaaS industry, faced a challenge where its go-to-market team struggled to generate high-quality leads. Their existing tools provided volume but missed high-intent accounts visiting their site, causing sales reps to waste time on low-intent prospects that were unlikely to convert.

Warmly implemented its Inbound Agent to de-anonymize website traffic and identify high-intent visitors. This allowed Conversion's sales team to focus on closing deals with ready-to-buy prospects, while Warmly's Nurture Agent automated outreach for leads not yet ready to talk. As a result, Conversion sourced over $1 million in ARR directly from Warmly-identified leads, which also had a 12% higher close rate than average.