Case Study: Continu achieves 8x pipeline ROI with Warmly

Continu drives 8x pipeline ROI in under a year with Warmly

The customer, Continu, an enterprise enablement company, faced the challenge of having significant website traffic but no ability to identify those visitors or act on the intent signals they were generating. This lack of visibility meant potential customers were leaving without any follow-up. To solve this, they turned to the vendor Warmly for its visitor identification and orchestration services.

Warmly implemented its solution by placing a single script tag on Continu's website to identify visitors and using its drag-and-drop orchestration workflows to trigger real-time actions. This included integrating with Salesforce and Slack for instant alerts and deploying a highly customized AI chatbot named Nico for qualification and meeting booking. As a result, Continu achieved an 8x return on investment for pipeline generation and a 3.5x ROI on closed-won revenue in under a year, along with a 95% data accuracy rate for identified visitors.

Continu