Case Study: Arc achieves 200% ROI in 6 months with Warmly

200% ROI Within 6 Months of Deployment

Arc, a purpose-built banking platform for venture-backed startups, faced a significant challenge with attribution and a lack of visibility into their website traffic. They struggled to identify anonymous visitors in real-time, which prevented their sales team from proactively engaging with prospects who were actively showing interest. This "site visitor black box" made it difficult to attribute new customer acquisition to specific marketing efforts and prioritize the hottest leads.

Warmly provided a solution that integrated directly into Arc's existing Salesforce, Outreach, and Slack workflows. The implementation was quick, taking only a few hours of setup, and allowed Arc to automatically identify web visitors and add them to sales sequences. This resulted in a 10-15% improvement in funnel conversion rates, an extra 1-3 customers per month, and an estimated 3-5x return on investment for the year, achieving a 200% ROI within just six months of deployment.

Arc

Basile Senesi

Chief Revenue Officer