Warmly
12 Case Studies
A Warmly Case Study
StraightIn, a LinkedIn marketing agency, faced the challenge of optimizing its demand generation. They had significant website traffic but struggled to identify high-intent, anonymous visitors, making it difficult to build a qualified sales pipeline and leading to inefficient ad spend. To address this, they turned to the vendor Warmly and its revenue orchestration platform.
By implementing Warmly, StraightIn gained the ability to deanonymize website visitors and segment them based on intent signals like page visits. This data powered highly targeted, automated outreach campaigns across email and LinkedIn. The solution delivered significant results for the customer, including $10,000 in closed revenue within two weeks, increased email open and click-through rates, and a reduction in their LinkedIn Ads budget while maintaining campaign performance.
Tom Watso
Head of Demand Generation