Case Study: COOLERSbyU achieves seasonal fulfillment scalability with Ware2Go

How COOLERSbyU Was Liberated From Overbearing In-House Fulfillment

COOLERSbyU, a ready-to-paint cooler brand founded by recent college grad Garrett Barretta, saw demand surge from a small side hustle into a fast-growing ecommerce business. But as seasonal orders climbed from a few per week to 60–100+ per day at peak, in-house fulfillment became overwhelming and hard to scale efficiently.

To solve this, COOLERSbyU partnered with Ware2Go for on-demand warehousing and fulfillment, using three scalable warehouses and integrated technology to manage inventory and orders. Ware2Go helped COOLERSbyU flex storage up and down with demand and reach 99%+ of customers in a 2-day delivery footprint, with over 50% eligible for next-day delivery, while freeing Garrett from spending 20–30 hours per week on packing and shipping.

COOLERSbyU

Garrett Barretta

Founder & Owner